Your Launch Video Earns Attention.

Your Website Converts It.

The Full-Funnel Launch Partner for Funded Tech Startups

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See Our Work

Explainer videos, launch videos, and websites: built as one system, at founder speed, for teams preparing to launch, demo, or raise.

Trusted by Y Combinator-Backed Startups

Including Series-A-backed teams.

Product Explainers in Action

See how we turn complex SaaS workflows into clear UI-accurate motion stories.

The bar we build to: we rebuild world-class tech launch and explainer videos frame by frame to study what makes them work. Self-initiated craft studies, not client work.

Product Understanding

We don’t animate features. We understand workflows, users, and friction points first.

Product Understanding

We don’t animate features. We understand workflows, users, and friction points first.

Product Understanding

We don’t animate features. We understand workflows, users, and friction points first.

UI-Accurate Motion

Every animation reflects real screens and real user behavior, not abstract visuals.

UI-Accurate Motion

Every animation reflects real screens and real user behavior, not abstract visuals.

UI-Accurate Motion

Every animation reflects real screens and real user behavior, not abstract visuals.

Built for Leverage

Each explainer is designed to be reused across your website, demos, decks, and investor conversations.

Built for Leverage

Each explainer is designed to be reused across your website, demos, decks, and investor conversations.

Built for Leverage

Each explainer is designed to be reused across your website, demos, decks, and investor conversations.

Services

Types of Videos

A focused UI/UX motion explainer designed for early-stage founders preparing to show their product to the world.

Product Walkthrough Explainers

Step-by-step UI/UX walkthroughs that help users quickly understand, adopt, and navigate your product.

Feature announcements

User onboarding

Homepage hero

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Launch Explainers

Short, focused explainers that help users and investors quickly understand what’s new, why it matters, and how to use it.

Marketing site updates

Major feature releases

Product launches

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Investor & Sales Explainers

Clear, concise explainers that help investors and prospects quickly understand your product, value, and market fit.

Seed & Series A fundraising

Demo flows

Sales conversations

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Launch Videos

Short, focused explainers designed for Product Hunt, landing pages, and release emails.

Sim AI

Showing how a plain-English prompt becomes a working agent workflow.

YC X25

Launch Video

Dev Tools

Lattice Health

Making clinical AI oversight legible to hospital leadership.

YC X26

Launch Video

Health

We rebuild work we admire to pressure-test our standards. Each one is self-initiated, made without a brief from the brands shown.

Superhuman

A brand launch film rebuilt shot for shot to pressure-test our production standard.

Craft study

Launch Video

Productivity

Harvey

Rebuilt to study how legal AI earns trust on screen.

Craft study

Launch Video

Legal

Lovable

Rebuilt to study pacing in a crowded AI category.

Craft study

Launch Video

Dev Tools

Fresco

Rebuilt to study appetite-led pacing and live-action rhythm.

Craft study

Brand Film

Consumer

Product Explainer Videos

A real UI-accurate product story built to support investor conversations and sales calls.

Manufact

The MCP cloud that gets products onto Claude Connectors & the ChatGPT App Store.

YC S25

Product Explainer

Dev Tools

We rebuild work we admire to pressure-test our standards. Each one is self-initiated, made without a brief from the brands shown.

The Mind Company

Rebuilt to study illustrated, editorial storytelling at explainer length.

Craft study

Product Explainer

Education

Reflect

Rebuilt to study how DeFi products explain themselves without jargon.

Craft study

Product Explainer

Crypto

Dex

Rebuilt to study how a browser extension proves its value in under a minute.

Craft study

Product Explainer

Productivity

Our mission is to help founders turn complex products into clear motion stories.

We don’t create marketing fluff. We create product clarity.

We don’t create marketing fluff. We create product clarity.

Why Us

Why Founders Choose Us

Built for early-stage teams that care about product clarity, not marketing fluff.

Product Understanding

We spend more time understanding how your product works than animating it.

Product Understanding

We spend more time understanding how your product works than animating it.

Product Understanding

We spend more time understanding how your product works than animating it.

UI/UX First

Motion is designed around real user flows and real interfaces, not abstract visuals.

UI/UX First

Motion is designed around real user flows and real interfaces, not abstract visuals.

UI/UX First

Motion is designed around real user flows and real interfaces, not abstract visuals.

Founder-Friendly Execution

Clear scope, fast turnaround, and no unnecessary agency process.

Founder-Friendly Execution

Clear scope, fast turnaround, and no unnecessary agency process.

Founder-Friendly Execution

Clear scope, fast turnaround, and no unnecessary agency process.

Built for Leverage

One explainer designed to work across your website, demos, decks, and launches.

Built for Leverage

One explainer designed to work across your website, demos, decks, and launches.

Built for Leverage

One explainer designed to work across your website, demos, decks, and launches.

We focus on one project at a time so we can go deeper on each product.

Book a Call

A short, no-pressure call to see if a clarity explainer makes sense for your product right now.

Process

A Clear Process. No Surprises.

A simple, founder-friendly process designed to create clarity, not complexity.

Product Clarity Call

We assess your product, audience, and goals. If this isn’t the right time or fit, we’ll tell you upfront.

Step 01

Product Clarity Call

We assess your product, audience, and goals. If this isn’t the right time or fit, we’ll tell you upfront.

Step 01

Product Clarity Call

We assess your product, audience, and goals. If this isn’t the right time or fit, we’ll tell you upfront.

Step 01

Story & UI Mapping

We identify the exact “aha moment” your explainer must deliver, grounded in your real product flow.

Step 02

Story & UI Mapping

We identify the exact “aha moment” your explainer must deliver, grounded in your real product flow.

Step 02

Story & UI Mapping

We identify the exact “aha moment” your explainer must deliver, grounded in your real product flow.

Step 02

UI/UX Motion Design

UI-accurate motion design that mirrors how your product actually works.

Step 03

UI/UX Motion Design

UI-accurate motion design that mirrors how your product actually works.

Step 03

UI/UX Motion Design

UI-accurate motion design that mirrors how your product actually works.

Step 03

Launch-Ready Delivery

Delivered in formats optimized for your website, demos, and investor decks.

Step 04

Launch-Ready Delivery

Delivered in formats optimized for your website, demos, and investor decks.

Step 04

Launch-Ready Delivery

Delivered in formats optimized for your website, demos, and investor decks.

Step 04

A short, no-pressure call to see if a clarity explainer makes sense for your product right now.

Most founders know within the first call if this will help.

Book a Call

Tools

Tools We Use to Design Product Motion

We use a focused toolchain designed to mirror real product flows and turn complex interfaces into clear motion stories.

After Effects

UI-accurate product motion that mirrors real user behavior, not abstract animation.

After Effects

UI-accurate product motion that mirrors real user behavior, not abstract animation.

After Effects

UI-accurate product motion that mirrors real user behavior, not abstract animation.

Figma

Mapping real user journeys and product flows before any animation begins.

Figma

Mapping real user journeys and product flows before any animation begins.

Figma

Mapping real user journeys and product flows before any animation begins.

Framer

Prototyping how your explainer fits into your website and product experience.

Framer

Prototyping how your explainer fits into your website and product experience.

Framer

Prototyping how your explainer fits into your website and product experience.

Illustrator

Designing clean visual systems that support clarity, not decoration.

Illustrator

Designing clean visual systems that support clarity, not decoration.

Illustrator

Designing clean visual systems that support clarity, not decoration.

Tools don’t create clarity. Understanding your product does.

Services

Three Services. One Full-Funnel System.

Video that earns attention, and a website built to convert it, for funded tech startups moving at founder speed.

Product Explainer Videos

We turn complex product flows into a clear, UI-accurate motion story your users, investors, and sales team instantly understand.

Product walkthrough & story mapping

UI-accurate motion design

One explainer used across site, demos, decks

Licensed music and sound design included

Part of your full-funnel Launch Kit

Book a Call

Launch Videos

Announcement-ready videos that earn attention on day one, built for Product Hunt, X, and investor updates.

Launch-day story, sharpened fast

Built for YC Launches, Product Hunt, LinkedIn, X

Founder-speed turnaround

Optimized for launch-day distribution

Part of your full-funnel Launch Kit

Book a Call

Website Development

New

Your site, built to match the video we made you: process- and craft-led, for founding clients.

Built to match your video's visual system

Conversion-focused page structure

Founder-speed build, Framer-native

Founding-client pricing available

Part of your full-funnel Launch Kit

Book a Call

What You Get

The Startup Clarity Explainer, Broken Down

Everything included in our product explainer engagement, designed specifically for early-stage product teams.

Product Clarity First

We start with your real product, real users, and real workflows so the explainer reflects how your product actually works.

Product Clarity First

We start with your real product, real users, and real workflows so the explainer reflects how your product actually works.

Product Clarity First

We start with your real product, real users, and real workflows so the explainer reflects how your product actually works.

UI-Accurate Motion

No abstract animations. Every screen, interaction, and transition mirrors your live product experience.

UI-Accurate Motion

No abstract animations. Every screen, interaction, and transition mirrors your live product experience.

UI-Accurate Motion

No abstract animations. Every screen, interaction, and transition mirrors your live product experience.

Launch-Ready Asset

Your explainer is delivered in formats optimized for your website, product demos, and investor decks.

Launch-Ready Asset

Your explainer is delivered in formats optimized for your website, product demos, and investor decks.

Launch-Ready Asset

Your explainer is delivered in formats optimized for your website, product demos, and investor decks.

What Founders Care About

Product Clarity, Not Vanity Metrics

We don’t measure success by views or likes. We measure it by how quickly people understand your product.

Book a Call

Fit Check

Who This Is For

We believe saying no upfront saves everyone time.

This Is NOT a Fit If

This Is a Great Fit If

You’re still actively changing your product direction week to week

You’ve raised Seed or Angel funding (or are preparing to)

You’re primarily optimizing for lowest cost (over clarity)

Your product direction is clear

You don’t have real UI or product screens yet

You need clarity for users, investors, or sales

You’re looking for “viral” or hype-driven marketing videos

You want one strong explainer used across your website, demos, and decks

This Is NOT a Fit If

You’re still actively changing your product direction week to week

You’re primarily optimizing for lowest cost (over clarity)

You don’t have real UI or product screens yet

You’re looking for “viral” or hype-driven marketing videos

This Is a Great Fit If

You’ve raised Seed or Angel funding (or are preparing to)

Your product direction is clear

You need clarity for users, investors, or sales

You want one strong explainer used across your website, demos, and decks

This helps us stay focused on work where we can create real leverage.

FAQ’s

Frequently Asked Questions

Answers to common questions from early-stage founders.

Who do you typically work with?

Do you specialize in early-stage startups?

How do you understand our product before designing the explainer?

Can you animate real UI screens and product flows?

Do you help with script and structure, or do we need to provide that?

What’s the typical timeline for an explainer?

What does pricing usually look like?

How many revisions are included?

Is this a good fit for a very early MVP?

Can the explainer be used for investors or demos?

Who do you typically work with?

Do you specialize in early-stage startups?

How do you understand our product before designing the explainer?

Can you animate real UI screens and product flows?

Do you help with script and structure, or do we need to provide that?

What’s the typical timeline for an explainer?

What does pricing usually look like?

How many revisions are included?

Is this a good fit for a very early MVP?

Can the explainer be used for investors or demos?

Who do you typically work with?

Do you specialize in early-stage startups?

How do you understand our product before designing the explainer?

Can you animate real UI screens and product flows?

Do you help with script and structure, or do we need to provide that?

What’s the typical timeline for an explainer?

What does pricing usually look like?

How many revisions are included?

Is this a good fit for a very early MVP?

Can the explainer be used for investors or demos?

Still Have a Question

Ask Question

Get the Startup Launch Kit

A short, founder-only call to see if the explainer + launch video + website system is the right fit for where you are right now.

Explainer video + launch video + website

Built for founder-speed turnaround

One system, one team, ready for launch, demos, and decks

Book a Call

No pitch. No obligation. We’ll tell you honestly if it’s not the right time.

Pick a time that works for you